Re-imagining content × social × commerce—all on-chain Coinbase has rebranded Coinbase Wallet to Base App, sparking lively debate across X. This article unpacks the strategy behind the move and the wider ecosystem play. “When open protocols let identity, assets, and content snap together, the next super app won’t belong to a single company—it will belong to the chain.” 1 Why an “on-chain super app” makes sense now Demand already proven in Web2....